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Why Exhibition stand is so important for Brand presence at a 2020 Dubai Expo

The Dubai Expo 2020 is set to be the largest international exhibition venue in the Middle East, with 2.7 million square feet of exhibition space for the 2020 Dubai Expo. In anticipation of the international show, Standmaker was tasked with designing an exclusive stand for the exhibition.

The 2020 Dubai Expo

The Dubai Expo 2020 is set to be one of the largest International Exhibitions in the World and is guaranteed to attract 50 million visitors from across the globe. The UAE Government has confirmed that 2.7 million square feet of exhibition space will be available for the Dubai Expo, making it the largest international exhibition venue in the region. The exhibition is expected to be highly anticipated, as well as well-received for its futuristic architecture, innovative theme, diverse and imaginative exhibits, and breathtaking visuals, thus, it has become very important for Brand visibility, exposure, and market share to have a prominent position at the event.

Why Exhibition stand is important

The company wanted to create a stand that would put its brand and products in the spotlight and make an impact. “It is our strong responsibility to make a strong connection with our clients and show them the quality that we will deliver at International Exhibitions,” says Nabeel Javeed, founder and CEO of Standmaker Dubai. “We wanted to make them stand out in a big way, by using the best materials, using the best workmanship, and also presenting a really unique experience.” For the booth, Standmaker needed to source the best components they could find, while also making sure that the stand fits in with Dubai Expo’s vision for making it the smartest, happiest, and most exciting city on Earth. The stand needed to seamlessly blend both technology and human experience.

Standmaker’s Exclusive 2020 Dubai Expo Stand

The stand represents the entire output of Standmaker’s long history of design and engineering expertise. It draws inspiration from Dubai’s rich history in architecture, portraiture, and the unique UAE cultural heritage. It was designed in collaboration with Dubai’s Tourism Development and Investment Company and the International Exhibitions Bureau, Dubai’s main events organizer and Standmaker’s Dubai has designed a great quality stands for an international exhibition. The building’s architectural features including unique timber-frame construction, designed to ensure robustness and minimize interference with large engines, provide an iconic structure to attract visitors to the stand.