Mall activations have been a popular marketing strategy in the UAE for many years. Time and time again, we see brands going all out to promote their product. And with the Dubai Expo 2021 coming up, brands are going all out to ensure they have a strong presence during the event. Be our guest for big brand promotions from StandMaker Dubai
What are mall activations?
A mall activations is when a brand or business has a big booth or enclosure in a mall. This enables brands to open an outlet within the mall and for shoppers to see their products. They usually open between 6 to 8 months before an event. How malls make the most out of mall activations At a mall, brands can market themselves to over a million consumers a day. There are many instances where brands have raised their sales as a direct result of their promotional activities. There are also cases where shoppers who were not aware of the brand would walk in for a specific item and end up coming back to buy other items. The basic concept of a mall activation is to bring shoppers into the mall.
How mall activations are different at the Dubai Expo
The Dubai Expo is the largest event in the UAE. As a key marketing event in the Middle East, the Dubai Expo will attract a huge number of people. Brands will want to ensure that they stand out and are recognised for the hard work they have put in. To achieve that, they need a strong branding.so build a huge branding impact from StandMaker Dubai cause we are Best Mall activations service providers in Dubai By offering exclusive mall activations, brands can guarantee that their advertising is noticed. Mall owners in Dubai will also benefit from mall activations during the Expo. In addition to offering the opportunity to offer shopping discounts, mall owners will also use the event to market themselves to prospective customers. By putting a marketing focus on the Expo, mall owners will help ensure they attract as many customers as possible during the exhibition.
Mall activation best practices
As expo 2020 draws closer, brands are starting to develop their Dubai 2021 plans and their mall activations. When it comes to mall activations, there are specific best practices to follow. The question is: how can mall owners, operators, mall management teams and malls themselves best maximise the return on their investments, and ensure that the ‘Branded Destination’ of Dubai is represented effectively? Mall brand in the spotlight The mall itself is an essential aspect of Dubai’s landscape, and this is no different in the hub city’s retail scene. Malls in Dubai will be seen as a major part of the branding of the Expo Dubai 2021 events. To be a “strong” BRAND during the expo and to be perceived as such, Malls need to maintain a quality mix of tenant mix.
Conclusion
It is an opportunity for retailers to get their products in the hands of customers and create a lasting impression. These activation ideas will help you to create an impactful moment for your brand during Dubai expo2021
Contact us:
email us: info@standmaker.com
call us: +971 4 3302715
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